Hey there! So, you’re probably thinking about getting into email marketing for your business, right? Well, you’re in the right place! Email marketing is one of those things that still packs a punch when it comes to building strong connections with customers. Whether you’re a small business or running something big, email marketing is like that trusty old friend who never lets you down!
Now, there are thousands of email marketing companies that exist, and picking the right one for your business is a bit challenging. But do not worry, I am here to help you figure it out in the easiest way possible! Let’s dive right in.
Why Should You Even Bother with Email Marketing?
First things first, why even bother having email marketing? Everyone’s obsessed with social media these days. Here’s the thing: email marketing is still one of the most effective ways to reach your customers directly. Let me break it down for you:
Super Cost-Effective: You don’t have to spend a whole lot of money. It’s way cheaper than running ads on social media or TV!
Direct access to your customers: Email is personal. If someone gives you their email address, they’re opening the door for you to have a direct conversation with them.
Custom-tailored messages: You can personalize your emails. For example, send special offers to loyal customers or remind them about their cart if they left something behind.
Track Your Success: With email marketing, you get real numbers—like how many people opened your email or clicked on your link. That helps you see what’s working and what’s not.
So, yeah, email marketing still works, and it’s something you definitely want to use!
Best Email Marketing Companies in India
Okay, so now that we know why email marketing is important, let’s talk about the best companies in India that can help you with it. There are a lot of options out there, but I have narrowed it down to the top ones that I think are really worth checking out!
1. Mailchimp
Ah, Mailchimp! That is like the rockstar of email marketing. If you never tried it, you’ve probably heard of it, right?
Why I Love Mailchimp:
Super easy to use. You do not need to be a computer genius to be able to understand its functions. There are plenty of cool templates which make your email look so professional without the help of designers.
Automation: Easy to set up welcome emails, reminders, and more. Plus, they have fantastic analytics so you can see how well your emails are doing.
If you are just starting, this one’s a no-brainer.
2. WebEngage
If you are looking to up the ante a bit, then WebEngage is a fantastic choice! This is perfect for businesses that need a little bit more than sending emails.
What’s Awesome About WebEngage:
It has advanced automation, which lets you send really targeted, personalized emails.You can use it across various channels—so, not just e-mail but SMS too!
The platform enables you to segment your audience so that exactly the right message will be delivered to the right person.
When you are serious about email marketing, this one is a great fit.
3. Sendinblue
Sendinblue also comes in as one of the best options especially if you want a mixture of things in your marketing.
What’s Cool About Sendinblue:
It’s all-in-one! You can do email and SMS marketing. It has a drag-and-drop editor, so you don’t have to be a designer to make your emails look good. Affordable pricing—even if you’re on a tight budget.
Their reporting tools are top-notch, so you can see what’s working and make changes.
If you want email and SMS in one platform, give this one a try.
4. Zoho Campaigns
If you’re already using Zoho for your business, Zoho Campaigns is a no-brainer. Integration with other tools you may use is really smooth too.
Why I love Zoho Campaigns so much:
Well, it doesn’t get in the way in terms of compatibility with other tools, like its sibling Zoho CRM.
Auto-email setup on the perfect schedule.
Their editor is drag and drop, hence easy to maneuver without any codes.
Awesome A/B testing tools, so you can test what works best for your audience.
This one is pretty convenient for Zoho users!
5. Pepipost
Pepipost is great if you send a lot of transactional emails, such as order confirmations, receipts, or updates.
What Makes Pepipost Stand Out:
High delivery rates, so your emails actually land in your customers’ inbox (not their spam folder).
It’s simple, with easy-to-use tools.
Affordable pricing compared to other big players.
Good analytics to monitor your email’s performance.
If you are working with transactional emails, then Pepipost will be on your side.
6. Benchmark Email
For small business users who want to use email marketing without fuss and bother, Benchmark Email could be the best buddy for you.
Why Benchmark Email is Awesome:
Drag-and-drop editor makes it easy to create emails in no time.
Tons of templates to get you started.
Perfect for beginners—you don’t have to be a marketing guru to use it.
Has automation features to save you time.
For small businesses looking for something straightforward, this one’s a solid choice.
7. OptinMonster
Want to grow your email list faster? OptinMonster is all about helping you build that list like a pro.
Why OptinMonster Rules:
It can help you generate leads-so that you get more people to subscribe to your email.
You can create exit-intent pop-ups, which are shown when the visitor is leaving your site. Great for snagging those last-minute subscribers!
Great targeting options, so you can show the pop-up at the right time.
If growing your list is what you want, OptinMonster will be a game-changer for you.
8. MailerLite
MailerLite is really simple and affordable, but still offers all the important features you need.
Why MailerLite is Awesome:
It’s super easy to use, even for beginners.
Affordable pricing with solid features.
Has automation tools, like sending welcome emails or drip campaigns.
You can track your email performance with detailed reports.
If you’re just getting started with email marketing and need something simple and affordable, MailerLite is a great pick.
9. GetResponse
GetResponse is like one of those digital marketing hubs, an all-in-one. For anything more than just email marketing, GetResponse has everything in one place.
Why GetResponse is a Good Option:
It is not just emails. You can also host webinars, landing pages, and even use CRM.
It comes with advance analytics to enhance your campaigns
They offer you easy A/B testing to let you know what works best for you.
GetResponse is pretty awesome, by the way: if you require more than e-mail marketing itself.
10. Mailgun
If you need to send many emails, so that their numbers are overwhelming; Mailgun will certainly be helpful, as it could handle huge numbers of emailings.
Why It Works Great with Huge Email Volumes:
High deliverability rates—the mails won’t hit spam folders.
If you’re a developer, you might have a sweet API-driven way to send your email.
It’s perfect for sending transactional emails (like order confirmations, password resets, etc.).
If you need to send a lot of emails and need them to get to the inbox, Mailgun’s a great choice.
So, How Do You Pick the Right Email Marketing Company?
Now that you know about all these options, how do you pick the right one? Here’s a simple way to go about it:
1. Think About Your Budget
Some platforms are affordable (MailerLite, Benchmark Email), while others can be a bit more expensive (WebEngage, GetResponse). Pick something that fits your budget.
2. Ease of Use
Some tools are super simple (like Mailchimp), while others are a bit more complex. Choose what you feel comfortable with.
3. What’s Your Goal?
If you have very simple operations that involve only a few sending here and there, you might like to go for the basic versions like MailerLite. More advanced automation reporting options can be achieved through options such as WebEngage and GetResponse.
4. Customer Support
Be sure of choosing a product with good customer support in case of help or requirements. 30% of your text is likely AI-generated.
New version:
Email marketing refers to the sending of email communications to customers or leads, aimed at nurturing relationships and encouraging sales.
At Digimarketer’s, we specialize in creating tailored email marketing strategies that not only engage your audience but also boost your business growth with targeted campaigns and automated solutions, ensuring measurable results and enhanced customer relationships.
F&O
Email marketing is the sending of messages to your customers or leads about your products to build relationships and drive sales.
Depends! Some services can charge around ₹2,000 a month while others can go up to a few thousand more, depending on the features you need.
Depends on your audience. Usually, a good starting point is weekly or bi-weekly.
Definitely! Most platforms do provide some sort of automation, where you can send welcome emails, reminders, and the like.
Platforms like Mailchimp, MailerLite, and Benchmark Email are a great choice for small businesses because they are easy to use and cost-effective.
Use tools like OptinMonster for popups or incentive discounts to get people to sign up.
Look at open rates, click-through rates, and conversions to measure your emails’ successes.